"Over 35 years, I’ve scaled four businesses of my own to multi-million-dollar success in under 12 months each. Let's make your business the next success story."

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In Memory of Kerwin Rae
Kerwin Rae had a profound impact on the way many approach business growth and strategy. His insights will continue to inspire all of us who had the privilege of knowing and learning from him. This video reflects that influence, and I am grateful for the knowledge he shared. RIP my old friend.

Want Results? Let's chat. Click the button to contact me by email or contact form. 

Let's take your business to the next level with:

Problem:
Western Provident Association (WPA), a leading UK private medical insurer, faced challenges with high churn rates and market stagnation. Despite having a strong brand, they struggled to maintain growth and engage brokers.

Solution:
We revitalised WPA’s market position through a Licensing and Direct Sales approach. This included the formation of a new division, recruiting and training a 200-strong commission-only sales team and developing a comprehensive licensing model to increase market reach. Custom-built scripts, sales processes, and materials led to higher efficiency and market penetration.

Result:
From zero, the new division generated £35 (A$67) million in recurring income over just 2.5 years, securing WPA’s long-term growth in a highly competitive industry.

Problem:
JJ Plant Hire, struggling with competitive pressures, was losing ground to market leaders and needed a strategy to regain lost customers and improve revenue streams.

Solution:
We conducted in-depth competitor analysis and refined JJ Plant Hire’s marketing campaigns. This included launching a Customer Revival Campaign (CRC) and Sales Optimisation aimed at re-engaging lost clients and developing a multi-channel marketing plan.

Result:
A new Customer Revival Campaign (CRC) generated £141K ($270K) in a single month, significantly boosting revenue and gaining new clients. JJ Plant Hire saw a sustainable increase in their customer base through improved marketing strategies.

Problem:
ST Finance, a small finance brokerage firm, struggled with low monthly income and limited market presence.

Solution:
We applied Sales Optimisation and Franchising strategies to transform ST Finance’s sales processes and market reach. Through detailed analysis and process refinement, we identified areas to improve conversion rates and introduced a franchising model to expand operations.

Result:
Over just 18 months, we assisted ST Finance to recruit 16 new franchisees and achieved £1.9 million ($A3.9M) in fee income. Their market presence expanded significantly, and they were able to grow sustainably.

Want Results? Let's chat. Click the button to contact me by email, call or contact form. 

"The growth experienced in the business was cathartic to say the least. The increase in lead flow and conversions ramped up our income... The introduction of franchising the business and our reach multiplied—Incredible!"

SHEENA CHAPMAN, MAnaging Director

ST Finance

"David Abingdon is a marketing guru extraordinaire... It didn’t take long to generate a hundred leads a month. Then the fully structured system kicked in – email and FB campaigns, joint ventures, allied businesses, direct mail to our end-users and Google ads."

Peter GrafF, SENIOR PARTNER

EFP Tax Advisory

"We are seeing 7 in every 10 calls resulting in business, plus we have landed one of our biggest contracts since introducing some of the things we have learned."

NEIL CARTER, Managing Director

B Coaches

"Seeing all those old customers coming back was a memorable experience. We had our biggest month ever and unexpectedly sold several vehicles too - and we're in the rental business!"

BRIAN J, FINANCE DIRECTOR

JJ Plant Hire

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